I was traveling all over the country on a book tour for Eat Like a Woman, and the topic kept turning to INEQUALITY in HEALTH. Women everywhere were asking, “What about us, and our needs?” I decided to create healthy, clean nutrition for women. Young women. Middle-aged women. Older women. Nutrition designed for each life stage of your life.
The original Happy Cookie® 🎉 Coming back soon!
Plant-based Protein POWER!
High in FIBER to FUEL your day!!!
We're taking on inequality in women's health and nutrition!
Customized nutrition inspired by the latest gender-based research celebrating differences matter when it comes to your health.
Health & Science
DELICIOUS gender-specific NUTRITION!
Shop our delicious line of nutrition bars, Happy Cookies and Life Stage Shakes! Gluten-Free. Soy-Free. Dairy-Free. Egg-Free!
It’s our time to take control of OUR health. Coming SOON!
Eat Like a Woman launches on QVC TV
#DYK
U.S. nutritional guidelines have always been geared toward men. Yet, we process nutrients very differently than men do.
Women absorb nutrients and medications more slowly than men - you need nutrients designed for YOUR optimal well-being
Women develop heart disease differently - our ingredients support women’s heart health
Women need correct food ratios designed for women’s metabolism and make-up
Women burn fat at a different rate than men -- you need food created for your metabolism
Women have different hormonal requirements -- you need nutrition to support you through every stage of your life
Women don’t synthesize tryptophan as effectively as men do -- in fact, we absorb 62% LESS! (this matters-- it’s the precursor to serotonin -- your feel good hormone)
All Nutrition is NOT Created Equal! Women Have Very Specific Needs that have Been Ignored... Until now.
Women are NOT small men who just need different portions! Our metabolism and biochemical makeup, the way our brains work, even how our digestion functions, is different from men. Not to mention the hormones….
Of course we need nutrition designed for us. For how we live, and work and play and how our bodies support us in the process.
Every girl and every woman from age 13 to 103 benefits from nutrition crafted specifically for the stage of life she’s in - right then.
It’s time for gender specific nutrition based on cutting edge research.
Meet our Scientific Advisory Board & Founder
Janice Werbinksi
MD, FACOG
Clinical Associate Professor Emerita Western Michigan University Homer Stryker School of Medicine Executive Director, Sex and Gender Women’s Health Collaborative Founding President, American College of Women’s Health Physicians Dr. Werbinski is passionate about getting the latest gender-based science in current medical text book
Clinical Associate Professor Emerita Western Michigan University Homer Stryker School of Medicine Executive Director, Sex and Gender Women’s Health Collaborative Founding President, American College of Women’s Health Physicians Dr. Werbinski is passionate about getting the latest gender-based science in current medical text book
Wendy S. Klein
MD, MACP
Associate Professor Emeritus, VCU School of Medicine Senior Deputy Director Emeritus, VCU Institute of Women’s Health Co-founder, Women’s Health Center at Stony Point Former Deputy Editor, Journal of Women’s Health Dr. Klein has spent a lifetime fighting for women’s health rights!
Associate Professor Emeritus, VCU School of Medicine Senior Deputy Director Emeritus, VCU Institute of Women’s Health Co-founder, Women’s Health Center at Stony Point Former Deputy Editor, Journal of Women’s Health Dr. Klein has spent a lifetime fighting for women’s health rights!
David L. Katz
MD, MPH, FACPM, FACP
Founding Director, Yale University Prevention Research Center, Griffin Hospital Founder, President; True Health Initiative President, American College of Lifestyle Medicine Dr. Katz is an internationally renowned authority on nutrition, weight control, and the prevention of chronic disease.
Founding Director, Yale University Prevention Research Center, Griffin Hospital Founder, President; True Health Initiative President, American College of Lifestyle Medicine Dr. Katz is an internationally renowned authority on nutrition, weight control, and the prevention of chronic disease.
Staness Jonekos
FOUNDER & CEO
Staness is a women’s health advocate and serial entrepreneur. She is also a published author, and contributes to the Huffington Post, HealthyWomen.org and Dr. Oz’s ShareCare.com. Staness has appeared on the “Today Show,” “Access Hollywood,” and “Fox & Friends.” Staness loves discovering new female-based science and creating products honoring our differences.
Staness is a women’s health advocate and serial entrepreneur. She is also a published author, and contributes to the Huffington Post, HealthyWomen.org and Dr. Oz’s ShareCare.com. Staness has appeared on the “Today Show,” “Access Hollywood,” and “Fox & Friends.” Staness loves discovering new female-based science and creating products honoring our differences.